A customer came in today and purchased another car. What is unusual about this is that the last one he purchased was in 1994. It was a much simpler time. Sales tax was only 6.8%. He bought a 1988 Honda Civic. He paid for it in a couple of years. After it was paid for he came in a few times to say hello. But today he came in out of the blue and bought an 8 year old Audi. We spoke for a while about the car and my father and mother who were both very active in the business at that time. I get nostalgic when I look at records from back then. Everything was lower priced. The sales tax, The wages and the price of cars. A 9 year old Civic is 50% more than the 4 year old civic was then.
It seems like everything is more expensive, but you are making a lot more than you did back then. The ultimate question I like to ask. Are cars and houses worth a lot more today than then or is the money just worth less?
I really appreciate the loyalty that brings a customer back after all that time!
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