I was speaking with a current customer last week. She is a young lady in her mid twenties. She mentioned her grandfather. I got to thinking about him and realized that I have known him for over 30 years. Between him, his children and grandchildren they have purchased at least 20 cars over the last 30 or so years.
This isn't the only family we have this type of relationship with. This doesn't happen by chance. It happens one person at a time, one car at a time. The word of mouth from one friend to another is the most valuable advertising you can get. Today a customer I have been dealing with for years, brought his sister in, who was looking or a car. Because of our relationship, the sister was in and out with her new car in record time.
We still believe in that old fashioned one on one. We sit down with the customer, talk about what he is looking for, what we have to offer and how we can come to an agreement. That plus th fact that you are dealing with the same team from down payment until the final payment when you collect your free and clear title.
No comments:
Post a Comment